Dancing Through the Streets: How to Experience Carnival in São Paulo (Beyond the Sambadrome)

São Paulo might not be the first city that comes to mind when you think “Carnival,” but the truth is: it should be. While Rio de Janeiro is internationally known for its glittering samba parades and iconic Sambadrome, São Paulo offers a parallel version of Brazil’s most famous festival that is more accessible, often more creative, and infused with a raw, urban charm.

With hundreds of street blocos (parades) ranging from traditional samba to rock, funk, drag shows, and even techno, Carnival in São Paulo brings together diverse communities in a celebration that feels more local than touristic. Whether you’re new to the city or a long-time resident, this is a time when everyone becomes a Paulistano at heart.

Here’s how to make the most of your Carnival in São Paulo:

Top Blocos for Music Lovers, Families, and Expats

One of the highlights of São Paulo’s Carnival is the diversity of blocos. Unlike Rio, where the blocos are concentrated in the South Zone, São Paulo’s Carnival spreads across several neighborhoods—giving you multiple options no matter where you’re staying.

Here are some favorites, organized by vibe:

For Music Lovers

• Acadêmicos do Baixo Augusta – A massive, high-energy bloco drawing tens of thousands to Rua da Consolação with political themes, top musicians, and samba-funk fusion. Expect a mix of music, performance art, and social commentary.

• Tarado Ni Você – A tribute to Caetano Veloso, this bloco brings together die-hard MPB fans (Brazilian Popular Music) and artists in a dreamy, retro-themed parade full of color, dancing, and beautifully orchestrated arrangements.

For Families

• Bloco Bebê – Designed for toddlers, kids, and their grown-ups, this family-friendly bloco features safe zones, quieter music, and plenty of glitter without the crowds.

• Sainha de Chita – Think dancing grannies, children, and tías in colorful chita fabric skirts. It’s a charming, laid-back bloco for all generations.

For Expats and Language Learners

• Casa Comigo – A tongue-in-cheek wedding-themed bloco where everyone dresses like they’re off to a kitschy wedding party. It’s popular with internationals and full of humor and connection.

• Ilú Obá de Min – A powerful all-female bloco celebrating Afro-Brazilian culture with drumming, dance, and resistance. Even if you don’t speak Portuguese, the rhythm speaks volumes.

Tip: Download the Bloco do Rua app to search by date, location, music style, or accessibility. It’s the best way to plan your Carnival schedule and avoid the dreaded FOMO.

Getting Around: Transport, Safety, and Staying Hydrated

Public transportation is your best friend during Carnival in São Paulo. The metro operates on an extended schedule and is often the fastest way to hop between blocos.

• Plan your exit strategy: Crowds can be intense, so know your route out before diving in.

• Avoid driving: Many streets are blocked off, parking is a nightmare, and you’ll want to enjoy a caipirinha or two.

• Use apps: Google Maps integrates with São Paulo’s transit network, and Bloco do Rua often shows which metro stop is closest to each parade.

• Hydration: Bring a reusable water bottle or grab cold coconut water from street vendors. The sun is strong, and dancing for hours can take a toll.

Safety Tip: Leave your valuables at home. Bring only what you need—ID, some cash, and a phone in a waterproof pouch hidden from sight. Thefts are very common! It's advisable to bring an old phone or remove all access to bank accounts before hitting the streets. Wear sunscreen, and don’t forget your glitter responsibly (eco-friendly glitter is widely sold at markets and pharmacies!).

Where to Find Costumes (Or Make Your Own)

One of the most magical things about São Paulo Carnival is how creative and DIY the costumes are. You’ll see everything from drag queens in disco balls to dogs in tutus to entire groups dressed as dancing sushi rolls.

Where to buy:

• 25 de Março – The city’s discount shopping district has endless options for glitter, wigs, hats, and accessories at budget prices.

• Ladeira Porto Geral – Right near 25 de Março, perfect for buying colorful fabrics and ready-made costume pieces.

• Local costume rental shops in neighborhoods like Vila Madalena and Pinheiros offer ready-to-wear looks if you’re short on time.

• Custom costumes - Find something full of life that you can wear other times throughout the year with custom designers like EraCostura.

Want to go DIY?

• Hit up local art supply stores for sequins, feathers, and glue guns.

• Join a pre-Carnival costume-making workshop—these pop up around January and February at co-working spaces and bars across the city.

• Follow creators on Instagram like @fantasycarnaval or @carnivalsewingclub for inspiration.

🎉 After the Parade: Best Post-Carnival Events

Once the last bloco marches on, the party doesn’t stop. São Paulo’s creative scene thrives in the post-Carnival glow with events that blend music, fashion, art, and community.

Some favorite spots for late-night evenings after blocos stop:

• Selva – A jungle-themed party with indie-electronic beats and tropical drinks.

• Jazz nos Fundos – Live jazz with a Carnival twist in an industrial-chic space in Vila Madalena.

• Satyros Theater – If you’re craving something more cultural, this central theater puts on edgy, postmodern Carnival-themed plays in English and Portuguese.

• Chill days at Praça Pôr do Sol or Parque Ibirapuera – Locals flock here for low-key reunions, picnics, and one last excuse to wear glitter in public.

Carnival in São Paulo is for everyone—from first-time visitors to seasoned travelers, from samba enthusiasts to rock lovers, from toddlers to grandmothers. It’s a living, breathing celebration of music, identity, resistance, and joy.